Factors Leading to Market Segmentation of Fashion House Business Based on Customer Behavior : Evidence from Bangladeshi Fashion Industry
Year of publication: |
2017
|
---|---|
Authors: | Al Amin, Md |
Other Persons: | Islam, Mohammad (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (22 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Business and Technopreneurship, Volume 7, No. 3, Oct 2017, [251-272] Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 24, 2017 erstellt |
Classification: | M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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