Factors that affect online purchasing behavior : an analysis with technology acceptance model, trust and subjective norms
Ramazan Aksoy; Umit Basaran
Year of publication: |
2013
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Authors: | Aksoy, Ramazan ; Basaran, Umit |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 1/2, p. 48-63
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Subject: | Internet marketing | Purchase intention | technology acceptance model | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Strukturgleichungsmodell | Structural equation model | Electronic Commerce | E-commerce |
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