Factors That Influence People Buying Decision On Bottled Drinking Water
Year of publication: |
2014-05
|
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Authors: | Rahdini, Mentari ; Aisyah, Mutiara ; Kumar, Suresh |
Institutions: | International Institute of Social and Economic Sciences |
Subject: | bottled drinking water | brand | buying decision | packaging | quality | innovation |
Series: | Proceedings of International Academic Conferences. - ISSN 2336-5617. |
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Type of publication: | Book / Working Paper |
Notes: | Published in Proceedings of the Proceedings of the 9th International Academic Conference, May 2014, pages 747-755 Number 0100389 9 pages |
Classification: | L26 - Entrepreneurship ; O31 - Innovation and Invention: Processes and Incentives |
Source: |
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