Facts over stories for involved publics : framing effects in csr messaging and the roles of issue involvement, message elaboration, affect, and skepticism
Ganga S. Dhanesh, Elmie Nekmat
| Year of publication: |
February 2019
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|---|---|
| Authors: | Dhanesh, Ganga S. ; Nekmat, Elmie |
| Published in: |
Management communication quarterly : an international journal. - Newbury Park, Calif. : Sage Publications, ISSN 1552-6798, ZDB-ID 2068864-7. - Vol. 33.2019, 1, p. 7-38
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| Subject: | CSR communication | episodic frames | thematic frames | issue involvement | affect | information processing | ELM | dispositional skepticism | Corporate Social Responsibility | Corporate social responsibility | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Experiment | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0893318918793941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960411