Fallstudien zum Marketing
von Prof. Werner Pepels (Hrsg.)
| Year of publication: |
[2015]
|
|---|---|
| Other Persons: | Pepels, Werner (ed.) |
| Institutions: | NWB Verlag (publisher) |
| Publisher: |
Herne : Kiehl |
| Subject: | Werbung | Advertising | Kommunikation | Communication | Marketingmanagement | Marketing management | Unternehmen | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 459 Seiten Diagramme, Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Enthält zahlreiche Beiträge Literaturangaben |
| ISBN: | 3-470-66241-X ; 978-3-470-66241-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349621