Familiarity, involvement, satisfaction and behavioral intentions : the case of an African-American cultural festival
Year of publication: |
2022
|
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Authors: | Rivera, Manuel ; Shapoval, Valeriya ; Semrad, Kelly ; Medeiros, Marcos |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 13.2022, 3, p. 267-286
|
Subject: | African-American | Behavioural intentions | Cultural festivals | Familiarity | Involvement | Repeat attendees | Großveranstaltung | Big event | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Schwarze Menschen | Black people | Kulturelle Identität | Cultural identity |
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