Family business and market orientation : construct validation and comparative analysis
Year of publication: |
2011
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Authors: | Zachary, Miles A. ; McKenny, Aaron ; Short, Jeremy Collin ; Payne, G. Tyge |
Published in: |
Family business review : journal of the Family Firm Institute. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0894-4865, ZDB-ID 1129435-8. - Vol. 24.2011, 3, p. 233-251
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Subject: | Familienunternehmen | Family business | Marketingmanagement | Marketing management |
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