Fan participation behaviour in baseball : an apllication of the theory of planned behaviour
Chih-Fu Cheng; Lung Hung Chen; Mei-Yen Chen; Wan-Chen Lu
| Year of publication: |
2012
|
|---|---|
| Authors: | Cheng, Chih-fu ; Chen, Lung Hung ; Chen, Mei-yen ; Lu, Wan-chen |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 1, p. 22-33
|
| Subject: | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Ballsport | Ball game | Verhaltensökonomik | Behavioral economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009685024