Fantasy vs. reality : exploring the BIRGing and CORFing behavior of fantasy football participants
Year of publication: |
September 2016
|
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Authors: | Dwyer, Bredan ; Achen, Rebecca M. ; Lupinek, Joshua M. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 3, p. 152-165
|
Subject: | BIRGing | CORFing | National Football League | fantasy football | sport fandom | Fußball | Football | Sport | Sports | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour |
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