FAS 142 : Developing a Framework for Assessing the Useful Life of Branded Pharmaceutical Products
Year of publication: |
2012
|
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Authors: | Duchac, Jonathan E. |
Other Persons: | Douthett, Edward B. (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Pharmaindustrie | Pharmaceutical industry | Markenimage | Brand image | Arzneimittel | Pharmaceuticals | Produktentwicklung | New product development | Produktlebenszyklus | Product life cycle |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Theoretical Accounting Research, Volume 2, Issue 2, Spring 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 5, 2005 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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