Fashion innovativeness, materialism, and attitude toward pruchasing foreign fashion goods online across national borders : the moderating effect of internet innovativeness
Year of publication: |
2007
|
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Authors: | Park, Hye-Jung ; Burns, Leslie Davis ; Rabolt, Nancy J. |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 2, p. 201-214
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Subject: | Konsumgüter | Consumer goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Südkorea | South Korea |
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