Fast and frugal heuristics for new product screening : is managerial judgment "good enough"?

Fatima M. Albar; Antonie J. Jetter

Year of publication:	2013
Authors:	Albar, Fatima M. ; Jetter, Antonie J.
Published in:	International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2083012-9. - Vol. 12.2012/13, 2, p. 165-189
Subject:	project selection \| project screening \| fuzzy front-end \| product development \| heuristics \| fast and frugal heuristics \| take the best \| tallying \| elimination by aspect \| decision making \| Heuristik \| Heuristics \| Entscheidung \| Decision \| Projektmanagement \| Project management \| Produktentwicklung \| New product development \| Verhaltensökonomik \| Behavioral economics \| Fuzzy-Set-Theorie \| Fuzzy sets

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