Feast on innovation : a deep dive into information technology implementation in service marketing
Sagar Bhatt, Rakesh Dani, Khairul Hafezad Abdullah, Pankaj Kumar Tyagi
| Year of publication: |
2024
|
|---|---|
| Authors: | Bhatt, Sagar ; Dani, Rakesh ; Khairul Hafezad Abdullah ; Tyagi, Pankaj Kumar |
| Published in: |
AI innovations in service and tourism marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-7909-7. - 2024, p. 270-290
|
| Subject: | Informationstechnik | Information technology | Innovationsakzeptanz | Innovation adoption | Dienstleistungsmarketing | Services marketing | Gastronomie | Restaurant industry | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-7909-7.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015108408