Feature Articles - THE POWER OF THE BRAND - Do you know how your customers think, act, and make purchase decisions? Follow the author's guidelines for crafting a customer model to answer these questions and strengthen your brand.
| Year of publication: |
2000
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|---|---|
| Authors: | Davis, Scott M. |
| Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 28.2000, 4, p. 4-9
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