FEATURES - Advances in Market Segmentation - New approaches to segmentation can lead to more efficient marketing and enhance profitability.
| Year of publication: |
2001
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|---|---|
| Authors: | Neal, William D. ; Wurst, John |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 13.2001, 1, p. 14-19
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