FEATURES - Improving the Value of Conjoint Simulations - Adding variability to choice models can help shine a light on market behavior.
| Year of publication: |
2000
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|---|---|
| Authors: | Orme, Bryan ; Huber, Joel |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 12.2000, 4, p. 12-21
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