Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Year of publication: |
2010
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Authors: | Pina, Jose ; Iversen, Nina ; Martinez, Eva |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 9, p. 943-967
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