Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
| Year of publication: |
2010
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|---|---|
| Authors: | Hong, Jiewen ; Lee, Angela Y |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 3, p. 456-473
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