Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
|Year of publication:||
|Authors:||Drèze, Xavier ; Nunes, Joseph C.|
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2009, 6, p. 890-905
Drèze, Xavier, (2009)
TOOL KIT - Your Loyalty Program Is Betraying You - Companies have embraced all kinds of gimmicks in recent years to hold on to their best customers and to keep those relationships profitable. Some of them work like a charm, but more of them don't. These are the mistakes to avoid.
Nunes, Joseph C., (2006)
Drèze, Xavier, (2004)
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