Feeling the love? : how consumer's political ideology shapes responses to AI financial service delivery
Year of publication: |
2022
|
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Authors: | Riedel, Aimee ; Mulcahy, Rory ; Northey, Gavin |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 6, p. 1102-1132
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Subject: | Artificial intelligence | Financial services | Political ideology | Word-of-mouth | Künstliche Intelligenz | Finanzdienstleistung | Ideologie | Ideology | Emotion | Virales Marketing | Viral marketing |
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