Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Li Yan, Hean Tat Keh, Kyle B. Murray
| Year of publication: |
2024
|
|---|---|
| Authors: | Yan, Li ; Keh, Hean Tat ; Murray, Kyle B. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 1, p. 75-96
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| Subject: | Awe | Discrete emotions | Human values | Pride | Sustainable behavior | Emotion | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Verbrauchereinstellung | Consumer attitudes | Arbeitsverhalten | Work behaviour | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00928-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047079