Festival gamification : conceptualization and scale development
Year of publication: |
2019
|
---|---|
Authors: | Liu, Chyong-Ru ; Wang, Yao-Chin ; Huang, Wen-Shiung ; Tang, Wan-Ching |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 74.2019, p. 370-381
|
Subject: | Festival gamification | Scale development | Flow experience | Festival tourism | Self-determination theory | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Event-Marketing | Event marketing | Urlaubsverhalten | Holiday behaviour |
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