Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation
| Year of publication: |
2007
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| Authors: | Gershoff, Andrew D. ; Mukherjee, Ashesh ; Mukhopadhyay, Anirban |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2007, 4, p. 499-505
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