Fields of gold : scraping web data for marketing insights
Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen
| Year of publication: |
2022
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|---|---|
| Authors: | Boegershausen, Johannes ; Datta, Hannes ; Borah, Abhishek ; Stephen, Andrew T. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 5, p. 1-20
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| Subject: | API | application programming interface | big data | crawling | social media | user-generated content | validity | web scraping | Social Web | Social web | Big Data | Big data | Online-Marketing | Internet marketing | Data Mining | Data mining | Internet | Website | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221100750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390578