Fifty years using the wrong model of advertising
Year of publication: |
2008
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Authors: | Heath, Robert ; Feldwick, Paul |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 50.2008, 1, p. 29-60
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