Fighting Junk Food Marketing to Kids

In the recent years a vast range of ready-made food selling companies and fast food joints have cropped up in the markets. This paper analysis the effect of marketing strategies of such companies on young children. It also suggests some methods to tackle the problem of junk-food adddiction and obesity.

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Year of publication:	2010-12
Authors:	BMSG, Berkeley Media Studies Group
Institutions:	eSocialSciences
Subject:	children \| overweight \| junk food \| marketing \| advertising \| kids \| parents \| obesity \| adolescents \| diabetes \| nutrition \| inactivity

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Series:	Working Papers.
Type of publication:	Book / Working Paper
Notes:	Institutional Papers
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008752776