Fighting negative rumors with trust-based rumor-refutation strategy
Hyejin Kim, Euna Mehnaz Khan, Jisu Huh, Jaideep Srivastava
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Hyejin ; Khan, Euna Mehnaz ; Huh, Jisu ; Srivastava, Jaideep |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 7, p. 676-700
|
| Subject: | computational research | eWOM | rumor | rumor refutation | social media | source trust | Social Web | Social web | Vertrauen | Confidence | Informationsverbreitung | Information dissemination | Virales Marketing | Viral marketing | Theorie | Theory | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2066155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414322