Figures of speech as semantic operators in the innovation process

Claudio Dell'Era, Tommaso Buganza and Roberto Verganti

Year of publication:	2011
Authors:	Dell'Era, Claudio ; Buganza, Tommaso ; Verganti, Roberto
Published in:	European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 14.2011, 2, p. 155-171
Subject:	Produktgestaltung \| Product design \| Rhetorik \| Rhetoric \| Markenimage \| Brand image \| Innovationsmanagement \| Innovation management \| Italien \| Italy

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