Figures of speech as semantic operators in the innovation process
| Year of publication: |
2011
|
|---|---|
| Authors: | Dell'Era, Claudio ; Buganza, Tommaso ; Verganti, Roberto |
| Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 14653047. - Vol. 14.2011, 2 (26.4.), p. 155-172
|