Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Year of publication: |
2010
|
---|---|
Authors: | Tikoo, Surinder ; Ebrahim, Ahmed |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 1, p. 50-56
|
Subject: | Konjunktur | Business cycle | Börsenkurs | Share price | Werbung | Advertising | USA | United States | Industrieforschung | Industrial research | 2000-2002 |
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