Financial Services : das Yin und Yang des Dialogmarketings
Ch. Oggenfuss und R. Studer. Unter aktiver Mitarb. von N. Aggett ...
| Alternative title: | Das Yin und Yang des Dialogmarketings Dialogmarketing für Financial Services |
|---|---|
| Year of publication: |
2008
|
| Authors: | Oggenfuss, Christoph W. ; Studer, René |
| Other Persons: | Aggett, Niels (contributor) |
| Publisher: |
St. Gallen : Inst. für Marketing und Handel |
| Subject: | Finanzdienstleistung | Financial services | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Schweiz | Switzerland |
| Description of contents: | Table of Contents [d-nb.info] ; Description [imh.unisg.ch] ; Description [imh.unisg.ch] |
| Extent: | 36 S. graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | Schriften zu Dialogmarketing 'revisited'. - St. Gallen : Inst. für Marketing und Handel, ZDB-ID 2421847-9. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Nebent.: Dialogmarketing für Financial Services |
| ISBN: | 978-3-905819-03-8 ; 3-905819-03-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003635029