Finding the Keys to Creativity in Ad Agencies: Using Climate, Dispersion, and Size to Examine Award Performance
| Year of publication: |
2008
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| Authors: | Verbeke, Willem ; Franses, Philip ; Blanc, Arthur ; van Ruiten, Nienke |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 37.2008, 4, p. 121-130
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