Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Jeffrey Graham; William Havlena
| Year of publication: |
2007
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|---|---|
| Authors: | Graham, Jeffrey ; Havlena, William |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 427-435
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| Subject: | Werbung | Advertising | Markenartikel | Brand | Social Web | Social web | Kommunikation | Communication | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614058