Finding the sweet spot : effects of exporting on the relationship between R&D investment and NPD performance
Year of publication: |
2025
|
---|---|
Authors: | Sousa, Carlos M. P. ; Tsinopoulos, Christos ; Yan, Ji ; Benito, Gabriel R. G. |
Subject: | Exporting | Knowledge-based view | NPD performance | Optimal point | R&D investment | Export | Produktentwicklung | New product development | Investition | Investment | Innovation |
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