Finding the sweet spot : effects of exporting on the relationship between R&D investment and NPD performance
Carlos M.P. Sousa, Christos Tsinopoulos, Ji Yan, and Gabriel R.G. Benito
| Year of publication: |
2025
|
|---|---|
| Authors: | Sousa, Carlos M. P. ; Tsinopoulos, Christos ; Yan, Ji ; Benito, Gabriel R. G. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 42.2025, 1, p. 35-63
|
| Subject: | Exporting | Knowledge-based view | NPD performance | Optimal point | R&D investment | Export | Produktentwicklung | New product development | Investition | Investment | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2024-0039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202413