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Monthly data and short-term forecasting : an assessment of monthly data in a VAR model
Salazar, Eduardo, (1999)
Finite-sample properties of tests for equal forecast accuracy
Clark, Todd E., (1999)
On the asymmetry of the symmetric MAPE
Goodwin, Paul, (1999)
Learning to improve : advertising research that guides practice
Stewart, David W., (2011)
What "advertising knowledge" comprises and how to get it
Rossiter, John R., (2011)
Tastes great but filling (then it could habe been)
Carlson, Les, (2011)