Firm authenticity : the construct, research propositions, and managerial implications
Saeed Tajdini, Edward Ramirez
| Year of publication: |
2019
|
|---|---|
| Authors: | Tajdini, Saeed ; Ramirez, Edward |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 324-338
|
| Subject: | Authenticity | Firm authenticity | Positioning strategy | Stakeholders | Glaubwürdigkeit | Credibility | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0128-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162462