FIRM DETERMINANTS IN NEW PRODUCT INTRODUCTION: A STUDY THROUGH SURVIVAL ANALYSIS
Year of publication: |
2005
|
---|---|
Authors: | Llusar, Juan Carlos Bou ; Molina, María Eugenia Ruiz |
Published in: |
Portuguese Journal of Management Studies. - Instituto Superior de Economia e Gestão (ISEG). - Vol. X.2005, 1, p. 21-34
|
Publisher: |
Instituto Superior de Economia e Gestão (ISEG) |
Subject: | survival analysis | determinants of entry timing | resources | first mover advantages |
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