Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration
| Year of publication: |
2012
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|---|---|
| Authors: | Rubera, Gaia ; Kirca, Ahmet H |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 3, p. 130-130
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