Firms enabling responsible consumption : a netnographic approach
Year of publication: |
2022
|
---|---|
Authors: | Kumar, Bipul ; Dholakia, Nikhilesh |
Subject: | Choice-editing | Co-creation | Netnography | Responsible consumption | Sustainable development goals | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Sustainable Development Goals | Corporate Social Responsibility | Corporate social responsibility | Konsumtheorie | Consumption theory | Kundenintegration | Customer integration |
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