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I'll See It When I Believe It - A Simple Model of Cognitive Consistency
Yariv, Leeat, (2002)
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
Mehta, Nitin, (2008)
A behavioral model of forecasting : naive statistics on mental samples
Tong, Jordan, (2017)
First impressions matter : a model of confirmatory bias
Rabin, Matthew, (1997)
Rabin, Matthew, (1999)
Expressed Preferences and Behavior in Experimental Games
Charness, Gary, (2004)