First mover advantage through franchising
Year of publication: |
2003
|
---|---|
Authors: | Michael, Steven C. |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 18.2003, 1, p. 61-80
|
Subject: | Franchising | Strategisches Management | Strategic management | Gastgewerbe | Hospitality industry | Schätzung | Estimation | USA | United States |
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