First-purchase timing
Frank M. Bass and Charles W. King
| Year of publication: |
1971
|
|---|---|
| Authors: | Bass, Frank M. ; King, Charles W. |
| Published in: |
Mathematical models in marketing. - Scranton, Pa [u.a.] : Intext Educational Publishers, ISBN 0-7002-2369-X. - 1971, p. 130-141
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: A new measure of responsibility for marketing. 1968, June |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879328