"Fish out of water": understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
| Year of publication: |
2010
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|---|---|
| Authors: | Viswanathan, Madhu ; Torelli, Carlos ; Yoon, Sukki ; Riemer, Hila |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 6 (14.9.), p. 524-534
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