Fitness apps's purchase behaviour : Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S-O-B-C) and the innovation resistance theory (IRT)

Debarun Chakraborty, Hari Babu Singu, Smruti Patre

Year of publication:	2022
Authors:	Chakraborty, Debarun ; Singu, Hari Babu ; Patre, Smruti
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-16
Subject:	Attitude \| Fitness apps \| Health consciousness \| IRT \| Openness to change \| Purchase behaviour \| SOBC \| Visibility \| Konsumentenverhalten \| Consumer behaviour \| Mobile Anwendung \| Mobile application \| Gesundheit \| Health

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