Five areas to advance branding theory and practice
T. C. Melewar; Bang Nguyen
| Year of publication: |
2014
|
|---|---|
| Authors: | Melewar, T. C. ; Bang, Nguyen |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 9, p. 758-769
|
| Subject: | branding in higher education | branding in Asia pacific | brand ambidexterity | brand innovation on social media | brand likability | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand | Hochschule | Higher education institution | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514116