Eye Fixations on Advertisements and Memory for Brands: A Model and Findings - Consumers' eye fixations on the brand and, to a lesser extent, on the pictorial element of print ads accumulate information that, when retrieved, promotes accuracy and speed of memory for the brand.
| Year of publication: |
2000
|
|---|---|
| Authors: | Wedel, Michel ; Pieters, Rik |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 4, p. 297-312
|