Flock and flow : predicting and managing change in a dynamic marketplace
Grant McCracken
| Year of publication: |
c 2006
|
|---|---|
| Authors: | McCracken, Grant David |
| Publisher: |
Bloomington, Ind. [u.a.] : Indiana Univ. Press |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast | Marketing | Innovation | Markenartikel | Brand | Markenführung | Brand management | Trend |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XII, 185 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [159]-175) and index In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies |
| ISBN: | 978-0-253-34759-6 ; 0-253-34759-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003278913