Flock and flow : predicting and managing change in a dynamic marketplace
Grant David McCracken
| Year of publication: |
2006
|
|---|---|
| Authors: | McCracken, Grant David |
| Publisher: |
Bloomington, Ind. : Indiana Univ. Press |
| Subject: | Marketing | Complexity (Philosophy) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 185 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-253-34759-6 ; 0-253-34759-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004001482