Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Nicole Liebers, Priska Breves, Christiana Schallhorn, and Holger Schramm
| Year of publication: |
2019
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|---|---|
| Authors: | Liebers, Nicole ; Breves, Priska ; Schallhorn, Christiana ; Schramm, Holger |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 6, p. 783-798
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| Subject: | commercial breaks | conceptual priming | persuasive effectiveness | processing fluency | repetition | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Verbrauchereinstellung | Consumer attitudes | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1536620 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179066